Isoko ryamagare ryabanyamerika ryiganjemo ibirango bine binini, ibyo nise bine byambere: Trek, Specialised, Giant na Cannondale, ukurikije ubunini.Hamwe na hamwe, ibyo bicuruzwa bigaragara mu gice kirenga kimwe cya kabiri cy’amaduka y’amagare muri Amerika, kandi birashobora kugira uruhare runini mu kugurisha amagare mashya mu gihugu.
Nkuko nabivuze muri uyu mwanya mbere, ikibazo gikomeye kuri buri munyamuryango wa Quadrumvirate nukwitandukanya nabandi banyamuryango batatu.Mu byiciro bikuze nk'amagare, inyungu zikoranabuhanga zigenda buhoro buhoro, bigatuma amaduka acuruza intego nyamukuru yo gutandukana.(Reba ibisobanuro ahagana hasi ku ipaji: Ububiko bufite abacuruzi ni iduka ryamagare "nyaryo"?)
Ariko niba abacuruzi b'amagare bigenga ntacyo bivuze, barigenga.Mu rugamba rwo kugenzura ibicuruzwa biri mu iduka, inzira yonyine kubatanga ibicuruzwa kubarura ibicuruzwa byabo, kwerekana, no kugurisha ni ugushimangira kugenzura ibidukikije ubwabyo.
Mu myaka ya za 2000, ibi byatumye habaho iterambere ryububiko bwibitekerezo, umwanya ucururizwamo cyane cyane ku kirango kimwe.Muguhana umwanya wo kugenzura no kugenzura ibintu nka disikuru, ibimenyetso n'ibikoresho, abatanga ibicuruzwa batanga abadandaza inkunga y'amafaranga no kubona ibikoresho byo kwamamaza imbere.
Kuva mu myaka ya za 2000 rwagati, Trek, Impuguke, na Giant bagize uruhare mu bucuruzi bwo muri Amerika ndetse no ku isi.Ariko kuva ahagana mu 2015, nk'igisekuru cyabacuruzi cyagaragaye mugihe cyamagare ndetse nigihe cyamagare yo mumisozi cyegereje imyaka yizabukuru, Trek niyo yakurikiranye cyane nyirubwite.
Igishimishije, buri munyamuryango wa Quadrumvirate akurikiza ingamba zitandukanye mumikino yo kugurisha.Nabajije abayobozi b'abakinnyi bane bakomeye kugirango batange ibitekerezo nisesengura.
Ati: “Mu gucuruza, twizera ko kugira ejo hazaza heza ari ubucuruzi bwiza cyane.Tumaze igihe kinini twiyemeje gushora imari mu gutsinda kw'abacuruzi bacu, kandi uburambe bwacu bwo gucuruza bwadufashije kwagura no kunonosora izo mbaraga. ”
Iri ni ijambo ryavuzwe na Eric Bjorling, Umuyobozi ushinzwe kwamamaza no kwamamaza muri Trek.Kuri Trek, iduka ryamagare ryisosiyete rifite igice gusa cyingamba nini zidafite intego yo kugurisha muri rusange.
Naganiriye na Roger Ray Bird, wari umuyobozi wububiko bw’ibicuruzwa bya Trek kuva mu mpera za 2004 kugeza 2015, kuri iki kibazo.
Yambwiye ati: "Ntabwo tugiye kubaka umuyoboro ucururizamo wa sosiyete nk'uko tubikora ubu".
Inyoni yakomeje igira iti, "John Burke yakomeje avuga ko dushaka abadandaza bigenga aho kugirango dukore amaduka ku masoko yabo kuko bashobora kuturusha..
Umwanzuro udashidikanywaho ni uko muri iki gihe Trek ikora urunigi runini rw'amagare muri Amerika, niba atari urunigi runini mu mateka y'inganda.
Tuvuze amaduka atandukanye, ubu Trek ifite amaduka angahe?Nabajije iki kibazo Eric Bjorling.
Yambwiye kuri imeri ati: "Nukumera nk'ibicuruzwa byacu hamwe namakuru yihariye yimari".Ati: "Nka sosiyete ifitwe n'abikorera ku giti cyabo, ntabwo dusohora aya makuru ku mugaragaro."
byiza cyane.Abashakashatsi bo mu bwonko bavuga ko Trek yatangaje ku mugaragaro ko iguze ahantu hashya 54 muri Amerika ku rubuga rw’abacuruza amagare mu myaka icumi ishize.Yatangaje kandi imyanya muyindi myanya 40, ikazana byibuze amaduka 94.
Ongeraho ibi kumurongo wa Trek wenyine.Ukurikije amakuru ya George Data Services, irerekana ahantu 203 hamwe na Trek mwizina ryububiko.Turashobora kugereranya ko umubare wububiko bwa Trek bufitwe nisosiyete buri hagati ya 1 na 200. hagati.
Icyangombwa ntabwo ari umubare nyawo, ahubwo ni umwanzuro byanze bikunze: Trek kuri ubu ikora urunigi runini rwamagare muri Amerika, niba atari urunigi runini mumateka yinganda.
Ahari hasubijwe ko Trek iheruka kugura amaduka menshi (Goodale's (NH) na Bike ya Siporo Yamagare (TX) yari abadandaza kabuhariwe mbere yuko bagurwa), Jesse Porter, ukuriye kugurisha no guteza imbere ubucuruzi muri Amerika yihariye, yandikira abadandaza kabuhariwe1 It izarekurwa mu gihugu hose ku ya 15.
Niba utekereza gutandukana, gushora imari, gusohoka cyangwa kwimura nyirubwite, dufite amahitamo ushobora gushimishwa ????Kuva ku nkunga yabigize umwuga cyangwa nyirubwite kugeza gufasha gufasha kumenya abashoramari baho cyangwa mukarere, turashaka kwemeza ko umuryango mukora cyane kugirango utezimbere urambye Kubona ibicuruzwa na serivisi bategereje nta nkomyi.
Gukurikirana ukoresheje imeri, Porter yemeje ko hari amaduka menshi yihariye.Yambwiye ati: “Dufite inganda zicuruza muri Amerika mu myaka irenga 10, harimo n'amaduka yo muri Santa Monica na Costa Mesa.Mubyongeyeho, dufite uburambe muri Boulder na Santa Cruz.hagati. ”
â € ????Turimo gushakisha byimazeyo amahirwe yo kwisoko, igice cyayo nukureba ko abatwara abagenzi hamwe nabagenzi dukorera bakira serivise idahagarara.â € ???? â ???? Jesse Porter, umunyamwuga
Tumubajije kuri gahunda y’isosiyete yo gushaka abagurisha benshi, Porter yagize ati: “Ubu turi mu biganiro n’abacuruzi benshi kugira ngo tuganire kuri gahunda zabo zo kuzungura.Twegereye iyi gahunda dufite ibitekerezo bifunguye, ntabwo twafashe icyemezo cyo kubona umubare w'amaduka ugenewe. ”Icy'ingenzi ni iki, “Turashaka cyane amahirwe yo kubona isoko, igice cyayo ni ukureba ko abatwara abagenzi ndetse n’amagare dukorera bahabwa serivisi zidahungabana.”
Kubwibyo, Impuguke isa nkaho itezimbere ubucuruzi bwogucuruza cyane nkuko bikenewe, birashoboka kurinda cyangwa kwagura ikirenge cyayo mumasoko akomeye.
Ubukurikira, naje kuvugana na John “JT” Thompson, umuyobozi mukuru wa Giant USA.Tumubajije ibijyanye no gutunga amaduka, yari ashikamye.
Ati: "Ntabwo turi mu mukino wo gucuruza, igihe!"yambwiye muguhana imeri.Ati: "Dufite amaduka yose y'isosiyete muri Amerika, bityo tuzi neza iki kibazo.Binyuze muri ubwo bunararibonye, ​​twize umunsi kuwundi ko) ibikorwa byo gucuruza atari umwihariko wacu.
Thompson yakomeje agira ati: "Twahisemo ko inzira zacu nziza zo kugera ku baguzi binyuze mu bacuruzi babishoboye kandi bafite ingufu."Ati: “Nka ngamba z'ubucuruzi, twaretse gutunga amaduka igihe twateguraga ibikorwa byo kugurisha.Ntabwo twizera ko amaduka afite ibigo aribwo buryo bwiza bwo kumenyera aho ibicuruzwa bigurishwa muri Amerika.Urukundo rwaho nubumenyi nintego zingenzi zamateka yububiko.Shiraho uburambe bwiza mugihe wubaka umubano wigihe kirekire. ”
Hanyuma, Thompson yagize ati: “Ntabwo duhanganye n'abacuruzi bacu muburyo ubwo aribwo bwose.Bose barigenga.Iyi ni imyitwarire isanzwe yikimenyetso kiyobowe nabantu bava mubidukikije.abadandaza nibenshi muruganda.Ku bantu bakora cyane, niba dushobora gutuma ubuzima bwabo bugorana gato kandi bagahembwa bike, ibyo byaba ari byiza cyane kuri twe. ”
Hanyuma, nazamuye ikibazo cyo gutunga hamwe na Nick Hage, Umuyobozi mukuru wa Cannondale y'Amajyaruguru n'Ubuyapani.
Cannondale yigeze kugira amaduka atatu afite amasosiyete;bibiri i Boston n'indi muri Long Island.Hage yagize ati: "Twari tubatunze gusa imyaka mike, kandi twarayifunze hashize imyaka itanu cyangwa itandatu."
Cannondale yungutse isoko mumyaka itatu ishize mugihe abayigurisha benshi bareka ingamba imwe.
Mu kiganiro kuri videwo yambwiye ati: "Ntabwo dufite gahunda yo kwinjira mu bucuruzi (byongeye)."Ati: “Turakomeza kwiyemeza gukorana n'abacuruzi bo mu rwego rwo hejuru bashyigikira imishinga myinshi, batanga serivisi nziza ku bakiriya, kandi bagafasha kubaka amagare mu baturage.Ibi biracyari ingamba zacu z'igihe kirekire.
Hager yagize ati: "Abacuruzi batubwiye inshuro nyinshi ko badashaka guhangana n'ababitanga, cyangwa ngo ntibashaka ko abatanga ibicuruzwa bagenzura cyane ubucuruzi bwabo."Yakomeje agira ati: “Mu gihe abadandaza benshi baretse ingamba imwe, umugabane w’isoko rya Cannondale wiyongereye mu myaka itatu ishize, kandi mu mwaka ushize, abadandaza ntibashoboye gushyira amagi yabo yose mu gatebo kamwe.Turabibona.Ati: "Aya ni amahirwe akomeye yo gukomeza kugira uruhare runini hamwe n'abashoramari bigenga.IBD ntizacika, abadandaza beza bazakomera gusa.”
Kuva aho igare ryasenyutse mu 1977, urwego rwo gutanga ibintu rwabaye mu kajagari kuruta uko twabibonye.Ibirango bine byambere byamagare birimo gufata ingamba enye zitandukanye mugihe kizaza cyo kugurisha amagare.
Mu isesengura ryanyuma, kwimukira mububiko bufite abacuruzi ntabwo ari byiza cyangwa bibi.Nuburyo bimeze, isoko izagena niba itsinze.
Ariko uyu niwe wirukana.Nkuko ibicuruzwa byongerewe kugeza 2022, abadandaza ntibazashobora gukoresha igitabo cyabigenewe kugirango batore mububiko bwikigo, nubwo babishaka.Muri icyo gihe, abatanga isoko mu nzira yo kugura ibicuruzwa barashobora gukomeza kudahanwa, mu gihe abashyizeho ingamba gusa bizabagora kubona umugabane ku isoko, kubera ko amadolari yo kugura abadandaza yasezeranye gufatanya n’abatanga isoko.Muyandi magambo, imigendekere yububiko butangwa nabaguzi izakomeza gusa, kandi ntanumwanya wo kugabura (niba uhari) uzumvikana mumyaka mike iri imbere.