Boulder, Colorado (Brain) – Ku nomero yo mu Ugushyingo, twabajije abagize itsinda ry’impuguke mu nganda z’ubucuruzi tuti: “Kubera COVID-19, ni izihe mpinduka z’igihe kirekire mwakoze ku bucuruzi bw’ikigo?”
Kubera iki cyorezo, abakiriya bacu baragutse, kuva ku bwinshi bw'abatwara amagare n'abagenzi bakomeye buri munsi kugeza ku bantu benshi bakunda amagare. Tubona abashya benshi cyangwa abagenzi bitabira uyu mukino kugira ngo bongere igihe cyo gukina siporo hanze. Dufunguye iminsi ibiri mu cyumweru kurusha amaduka y'abo duhanganye, byatumye abagenzi bashya benshi n'abakiriya batandukanye basura. Kubera iri terambere, nafunguye ahantu ha kabiri hafi y'inzira zimwe na zimwe zo gutwara amagare yo mu misozi. Hamaze kugira abakiriya benshi! Byongeye kandi, ibicuruzwa byacu kuri interineti bikomeje kwiyongera.
Umuyobozi wanjye yavuguruye burundu ibicuruzwa byacu akoresheje inkuta nshya z'ibice, kandi iri terambere ririmo kongera ibicuruzwa no kongera igipimo cyo guhindura amafaranga ku bicuruzwa bigurishwa. Bitewe n'ubwiyongere bw'ubwiyongere bwa COVID-19, twaguze amagare menshi, ibice n'ibindi bikoresho kugira ngo ibicuruzwa biboneke ahantu hose kandi bihaze ibyifuzo. Twibanda ku kugabanya SKU zifite umubare munini w'ibikoresho bigurishwa, bityo tukihutisha guhaha no kunoza imikorere myiza yo kugura.
Mu ntangiriro z'uyu mwaka, twongeyeho urubuga rwacu rwo kugurisha kuri interineti kugira ngo rufashe abakiriya bakunda guhaha mu ngo zabo kubera icyorezo cyanduza cyangwa uburyo bworoshye bwo guhaha imbonankubone. Nta yindi gahunda dufite yo guhindura imikorere yacu.
Mu mwaka ushize, impinduka ikomeye mu bakiriya bacu ni ukwiyongera gukomeye kw'abashoferi bavutse n'abavutse bundi bushya. Abenshi muri aba bakiriya bashya ni imiryango ifite abana bari mu kigero cy'amashuri, ariko hari n'abashakanye bakiri bato, abakozi bo mu biro bari mu kigero cy'imyaka yo hagati, abanyeshuri ba kaminuza n'abagiye mu kiruhuko cy'izabukuru ubu bakorera mu ngo zabo.
Muri iki gihe cy'icyorezo, ubwinshi bw'amagare, ibice byayo n'ibindi bikoresho byariyongereye, bikomeza guhuza ibicuruzwa byacu bihamye bishingiye ku byifuzo by'abakiriya - nibura mu gihe cyose ibicuruzwa bitangwa! Uko ububiko bukomeza kuboneka, turateganya kongera gupakira ibicuruzwa byinshi nk'uko byari bimeze mbere y'icyorezo.
Imwe mu mpinduka tuzakora ku buryo bwacu bw'ubucuruzi ni ugukomeza guha abakiriya uburyo bworoshye bwo kuri interineti, nko gukodesha iduka kugira ngo bafate ibicuruzwa, cyangwa serivise yo kubifatira ku buntu mu rugo, ariko - kubera ko dushobora kubona ibicuruzwa - nta mpinduka zikomeye zizakorwa kuri ibi. Kubera COVID-19, umubare w'abakiriya bacu ntiwahindutse, ariko uko abantu benshi bagenda bashakisha amaduka y'amagare atari asanzwe kugira ngo babone amagare, umubare w'abakiriya bayo wariyongereye.
Mbere yo gufunga, turimo gushaka uburyo bwo kongeramo indi mirongo y'ibicuruzwa mu iduka. Ariko, nyuma y'iki gihembwe cy'ihinga, dutekereza ko ari ingamba nziza yo kwibanda ku bicuruzwa bimwe na bimwe byihariye n'abatanga ibicuruzwa dufitanye umubano urambye, no gushyiraho urufatiro rukomeye rw'iterambere iryo ari ryo ryose rishoboka. Gukurikirana kugurisha birashishikaje, ariko twifuza kwemeza ko dukomeza gutanga agaciro.
Kubera COVID-19, dufite amatsinda menshi y'abakiriya, benshi muri bo bakaba ari bashya mu gutwara amagare, bityo akazi kacu kari ukyigisha abakiriya bacu uburyo bwo gutwara amagare, ibikoresho byo gushyiraho, uburyo bwo gushyiraho uburebure bukwiye bw'intebe, nibindi. Kubera COVID, twagabanyije by'agateganyo ingendo zo mu matsinda kuko akenshi zikurura abantu 40-125, kandi amategeko agenga ubuzima bw'abaturage abuza ibi. Dutegura kandi amajoro yihariye, nk'amajoro y'amatsinda n'abashyitsi, kugeza igihe byose bisubiye uko bisanzwe (niba bihari).
Ahantu hacu habiri hahora hari abakiriya beza mu bwoko bwose bw'amagare, ariko kubera COVID, igice cya MTB cyahoraga ari cyo gice gikura vuba. Abaguzi bacu bo mu kigero cy'imyaka yo hagati baragaruka kugura amapine, ingofero, uturindantoki, nibindi. Ibi bituma nizera ko bakunda gutwara amagare. Mu myaka ibiri ishize, Giant yavuguruye iduka ryacu kandi riracyasa neza ubu, bityo ntabwo tuzakora impinduka ku gace gakuru. Turateganya guhindura ubwiza bw'iduka rishya rya e-bike kugira ngo rirusheho kumera nk'iduka ryacu risanzweho no kongera ikirango ku bacuruzi bacu bakomeye.
Kuva COVID-19 yatangira, abakiriya banjye barahindutse, ahanini bitewe n’uko abashoferi benshi bashya biyongera bashaka ibikoresho by’umwuga ku nshuro ya mbere. Nabonye kandi ukwiyongera k’umubare w’abatwara abagenzi rimwe na rimwe cyangwa badakunze kugaragara. Ikibazo cy’ubwiyongere bw’abakunda ubwinshi cyakemutse kandi haremewe ko ibikoresho bikurwaho. Kubura uburyo bwo kuboneka ni ikibazo gikomeye, cyagabanyije umuvuduko abantu benshi bifuza guhuza, urugero, kuva ku modoka y’amezi 6 ivanze ikajya ku modoka yo mu muhanda. Kuri ubu, ibikorwa byo mu maduka bizagengwa n’amategeko yo mu gace, kandi ibikoresho bizahindurwa hashingiwe ku magare yatumijwe n’amakuru agezweho atangwa n’uwakoze indege. Kuva icyorezo cyatangira, nakoze impinduka nyinshi ku bijyanye no kubahiriza amategeko kuri COVID, kandi izi mpinduka zizakomeza guhinduka mu gihe kizaza.
Kubera COVID-19, twahinduye cyane abakozi: bitewe n'umubare munini w'abakozi n'iterambere ry'ubucuruzi, twongeyeho abakozi b'igihe cyose bacuruza n'abakanishi b'igihe cyose. Turateganya kandi kongeramo abakozi babiri b'igihe gito mu mpera z'itumba no mu ntangiriro z'impeshyi. Indi mpinduka ni uko duteganya gutanga ubwitabire bwinshi ku bakiriya bashya. Tuzategura ibikorwa byinshi by' "abatwara amagare bashya" mu gihe cy'itumba kugira ngo twigishe abantu uburyo bwo gusana amazu n'uburyo bwo gutwara amagare. Twishimiye kubona ko COVID yahinduye abakiriya bacu abantu bishimye, bishimye kandi bishimye biteguye kwiga gutwara igare no kwishimisha. Hari abanyamagare bake cyane bananiwe.
Twababajwe n' "ubufatanye" bw'abatanga ibicuruzwa, kandi urutonde rw'abagurisha ibicuruzwa mu iduka ryacu ruzaba rutandukanye cyane mu 2021. Abatanga ibicuruzwa bacu basanzwe badusaba kuzuza ibisabwa mu masezerano yo guhagarika ibicuruzwa, hatitawe ku kuba bafite ubushobozi bwo gutanga ibicuruzwa byose. Ingano zitandukanye zituma biba umuhanda umwe. Dushobora kugurisha amagare menshi magufi cyane!
Twabonye ko gutumiza kuri interineti no gutwara abantu mu maduka byatangiye mu gihe cy'icyorezo byakunzwe cyane, bityo turateganya gukomeza, kandi turimo gukora cyane kugira ngo imikoranire irusheho kuba myiza. Mu buryo nk'ubwo, amasomo yacu yo mu maduka yahindutse amasomo yo kuri interineti. Ubusanzwe, abakiriya bacu bari "ingendo z'amatsiko" mbere ya COVID, ariko yagutse kugeza aho ishyirwamo n'abandi benshi bakora ingendo zo mu rugo. Turimo gutekereza guhindura ingano y'ingendo nto za nijoro kugira ngo zigire umutekano mu matsinda mato.
Kubera COVID-19, abakiriya bacu barushijeho kuba benshi mu buryo butandukanye hafi ya bwose. Turimo gushora imari ku rubuga rwacu kugira ngo rworoshye gukoresha no kwigisha no kungura abakiriya bacu ubumenyi. Tuzibanda kandi ku guha aba baguzi bashya b'amagare ibice n'ibikoresho bakeneye. Muri rusange, turimo kugerageza gushaka uburyo bwo gushyiraho uburyo bwo guhuza abantu mu isi idafite abantu benshi. Urugero, ingendo nini mu muhanda zishobora kuba zitari ku rutonde rw'ibintu by'agateganyo, ariko abagendera ku magare yo mu misozi intera ndende bashobora gukora. Ndashaka muri make, ubucuruzi bwacu bw'ubuzima burimo kwihutisha ibikorwa twahoraga twifuza gukora. Ntitukibagirwe uburyo inganda z'amagare zigize amahirwe mu bihe bigoye ku bantu benshi.
Ukurikije ubwoko bw'ibicuruzwa bigurishwa, biragaragara ko abakiriya benshi barimo guhagarika amagare ashaje. Benshi mu bakiriya bacu bashya ni imiryango n'abatwara amagare bwa mbere. Tugurisha amagare menshi manini ya BMX ku bagabo bari mu kigero cy'imyaka 30 na 40 bashaka kugenda n'abana babo. Turimo kubona ububiko bwinshi, ariko ntabwo twahinduye cyane ibicuruzwa byacu. Ibyinshi mu bicuruzwa dutanga biracyashingiye ku byifuzo by'abaguzi n'imbogamizi z'uruhererekane rw'ibicuruzwa.
Amaduka yacu acuruza amatafari n'amatafari akoresha uburyo bwa "concierge" kugira ngo akumire abantu benshi gukoresha ibicuruzwa byacu. Ubunararibonye bwinshi bw'abakoresha n'impinduka mu miterere y'amaduka yacu yo kuri interineti byakozwe, ndetse n'ubundi buryo bwo kohereza ibicuruzwa bwongewemo. Hirya no hino ku isoko, dukomeje guha akazi abantu bashya kugira ngo bakomeze kugendana n'iterambere ry'ubucuruzi bwo kuri interineti. Turacyakora ibirori byo guhaha ku kibuga, ariko twishimiye kwakira ibirori byo guhaha ku magare kuri interineti binyuze ku mbuga nkoranyambaga n'imbuga nka Strava na Zwift.