Harley-Davidson iherutse gutangaza gahunda yayo nshya y'imyaka itanu, The Hardwire. Nubwo bimwe mu bitangazamakuru bisanzwe bya moto byari byakekaga ko Harley-Davidson izareka gukoresha moto zikoresha amashanyarazi, ntabwo byari bikibeshye.
Ku muntu wese wigeze gutwara moto ikoresha amashanyarazi ya LiveWire akavugana n'umuyobozi wa Harley-Davidson ushinzwe gushyira mu bikorwa uyu mushinga, biragaragara ko HD irimo gusunika imodoka zikoresha amashanyarazi ku muvuduko mwinshi.
Ariko, ibi ntibibuza abasesenguzi guhangayikishwa n’ibibi biri mu kazi, kuko HD yibandaga ku gushyira mu bikorwa gahunda yo kugabanya ikiguzi imbere mu kigo yitwa The Rewire mu mezi make ashize. Nk’uko byatangajwe n’umuyobozi mukuru wa HD, Jochen Zeitz, gahunda ya Rewire izigama miliyoni 115 z’amadolari buri mwaka.
Nyuma y’uko gahunda ya Rewire irangiye, HD yatangaje gahunda nshya y’imyaka itanu y’ikigo yitwa The Hardwire.
Iyi gahunda yibanda ku ngingo nyinshi z'ingenzi zigamije kongera inyungu no gushora imari mu hazaza h'iyi sosiyete, harimo ishoramari rya buri mwaka riri hagati ya miliyoni 190 z'amadolari y'Amerika na miliyoni 250 z'amadolari y'Amerika mu mapikipiki akoresha lisansi n'amashanyarazi.
HD irateganya gushora imari nyinshi muri moto zayo zikomeye kandi izashyiraho ishami rishya muri sosiyete yibanda ku moto zikoresha amashanyarazi zigenda zihinduka.
Mu 2018 na 2019, Harley-Davidson yateguye gahunda z’ubwoko butanu bw’imodoka zikoresha amashanyarazi zifite amapine abiri, kuva ku magare manini y’amashanyarazi yo mu muhanda na moto zikoresha amashanyarazi zitagira inzira kugeza kuri mopeds zikoresha amashanyarazi na za trailer zikoresha amashanyarazi. Icyo gihe intego yari iyo gutangiza imodoka eshanu zitandukanye zikoresha amashanyarazi bitarenze 2022, nubwo icyorezo cya COVID-19 cyahungabanyije cyane gahunda za HD.
Iyi sosiyete kandi iherutse kugabanya ishami ry’amagare y’amashanyarazi afite imiterere ihanitse nk’isosiyete nshya, Serial 1, ikorana n’umunyamigabane wayo munini HD.
Gushyiraho ishami ryigenga bizatanga ubwisanzure busesuye mu iterambere ry’ibinyabiziga bikoresha amashanyarazi, bitume amashami y’ubucuruzi akora mu buryo bwihuse kandi bugezweho nk’ibigo bishya by’ikoranabuhanga, ariko kandi bikifashisha inkunga, ubuhanga n’ubuyobozi bw’ikigo kinini kugira ngo bigere ku ntego. Gutanga umusaruro mu buryo bushya bigamije iterambere ry’ibicuruzwa bikoresha amashanyarazi.
Gahunda y’imyaka itanu ya Hardwire irimo kandi gutanga inkunga y’imigabane ku bakozi ba HD barenga 4.500 (harimo n’abakozi b’inganda bakora amasaha yose). Amakuru arambuye ku nkunga y’imigabane ntabwo aratangwa.
Nubwo wakwizera ko abarwanyi benshi ba clavier, Harley-Davidson ntiyigeze apfuka umutwe we mu musenyi. Nubwo atari mwiza cyane, ikigo kiracyabona inyandiko ku rukuta.
Ibibazo by’ubukungu bya HD bikomeje kwibasira iyi sosiyete, harimo n’itangazwa riherutse gutangaza ko inyungu ziyongera ku kigero cya 32% mu gihembwe cya kane cya 2020 zigabanukaho 32%.
Hashize hafi umwaka umwe, HD yashyizeho Jochen Zeitz nk'umuyobozi mukuru w'agateganyo, inamushyiraho ku mugaragaro nyuma y'amezi make.
Uyu mukinnyi w’ikirango wavukiye mu Budage ni we muyobozi wa mbere utari uwa Amerika mu mateka y’iyi sosiyete mu myaka 100 ishize. Ibyo yagezeho mu bihe byashize birimo kurokora ikirango cy’imyenda ya siporo cya Puma cyari gifite ibibazo mu myaka ya 1990. Jochen yahoraga ari intwari mu bucuruzi burambye ku bidukikije no mu mibereho myiza, kandi yahoraga ashyigikira iterambere ry’imodoka zikoresha amashanyarazi za Harley-Davidson.
Mu kwibanda ku mbaraga z'ingenzi za moto ziremereye za HD no gushora imari mu iterambere rya moto zikoresha amashanyarazi, iyi sosiyete ishobora gushyiraho urufatiro rukomeye mu gihe cya vuba no mu gihe cya vuba.
Ndi umushoferi w’imodoka zitwara abagenzi (EV), bityo amakuru avuga ko HD yibanda ku igare ryayo rikomeye ntacyo yamfashije na gato. Ariko nanone ndi umuntu utekereza ku bintu bifatika, kandi nzi ko isosiyete ubu igurisha amagare menshi ya lisansi kurusha amagare akoresha amashanyarazi. Niba rero HDTV zigomba gukuba kabiri ishoramari ryazo mu bikinisho binini kandi birebire, kandi icyarimwe zigashora imari mu modoka zikoresha amashanyarazi, ntacyo bimbwiye. Ndabyemera kuko mbona ari bwo buryo bwiza bwo kwemeza ko videwo za HD zishobora kubaho kugira ngo zirangize gutangira na LiveWire.
Ubyemere cyangwa utabyemera, Harley-Davidson iracyari imwe mu nganda zikora moto zigezweho ku isi mu bijyanye n'imodoka zikoresha amashanyarazi. Moto nyinshi zikoresha amashanyarazi ku isoko muri iki gihe zikomoka ku masosiyete mato mato yigenga akoresha amashanyarazi, nka Zero (nubwo ntazi neza niba Zero ishobora kongera kwitwa sosiyete ikora amashanyarazi?), ibi bigatuma HD iba imwe mu nganda nke zikora moto zikoresha amashanyarazi zinjira muri uyu mukino wa One.
HD ivuga ko LiveWire ari yo moto igura cyane muri Leta Zunze Ubumwe za Amerika, kandi imibare isa nkaho ibyemera.
Inyungu ya moto zikoresha amashanyarazi iracyari ingorabahizi, niyo mpamvu abakora moto gakondo benshi bahagaze. Ariko, niba HD ishobora gutuma ubwato bugenda neza kandi igakomeza gufata iya mbere mu bijyanye n'amashanyarazi, icyo gihe isosiyete izaba iyoboye mu nganda zikoresha moto zikoresha amashanyarazi.
Micah Toll ni umuntu ukunda imodoka zikoresha amashanyarazi, akaba n'umuhanga mu by'amashanyarazi, akaba n'umwanditsi w'igitabo cyagurishijwe cyane cya Amazon cyitwa DIY Lithium Battery, DIY Solar, na Ultimate DIY Electric Bike Guide.